We may have been in Milan for much of Social Media Week, but I still made it down to a couple of thought-provoking sessions before we left. As with
Hello Etsy the weekend before, the best thing about SMW was the chance to put faces to the URLs of our online buddies, including
Travels of Adam,
Nicole is the New Black, Yvonne from
Just Travelous and Katja
glamcanyon. When I wasn’t talking crap over a Club Mate, here’s what I learned:
Gamification is set to be The Next Big Thing
The keynote speech from Gabe Zichermann of gamification.co focused on the “process of using game concepts and mechanics to engage users”, particularly location-based gaming concepts. As a foursquare refugee, it was refreshing to hear an expert describe pure location-based gaming as “a total shitshell”. Also, as a social media consultant with automotive clients, it was interesting to hear about the games built into the dashboards of hybrid and battery electric cars like the Nissan Leaf, that give feedback to the driver about the vehicle’s performance.
Unfortunately, the below video is missing the fascinating round table discussion that took place immediately after, with Berlin-based social games developer wooga and the inspiring Willempje Vrins from figure running, the crazy Dutch folks who started drawing pictures on maps using existing running applications, then ended up building their own app. As with everything that co-opts a (historically) niche subculture and turns it to commercial gain, gamification has been criticised by videogames experts. Personally I disagree with Ian Bogost’s core argument that gamification is “marketing bullshit” because it is “used to conceal, to impress or to coerce”, as that is what marketing is supposed to do. That’s like 1976 punks bemoaning the fact that hair product commercials feature kids with fauxhawks. Accept it, move on.
Aaaanyway, watch Gabe’s speech for yourself and see what you think:
Keynote on Gamification – Gabe Zichermann – Social Media Week Berlin – Sept. 19, 2011 from SMWBerlin on Vimeo.
Everyone wants to be a Community Manager
It was fascinating to hear from the community management experts at Nokia Germany and Soundcloud, among others. Their discussion reinforced some basic principles (number of fans is less useful than activity and engagement) and revealed philosophical differences between those companies for whom their community is central to their mission and those that either treat social as a marketing channel and/or outsource it.
It was also interesting to hear about the number of people who want to get into community management (especially here in Berlin), to have some common illusions dispelled (no, it’s not just getting paid to tweet) and to learn about some unusual – but in retrospect, obvious – approaches to securing these jobs, like: join a community, and build your profile within it.
Job Title: Community Manager – Social Media Week Berlin 2011 (EN) from SMWBerlin on Vimeo.
Trendsmap is cool
This tool, that CNN uses to source stories, plots real-time Twitter trends on a map, according to the location from which they were posted. Check out what our fellow Berliners are talking about.
iReport is also cool
iReport is CNN’s own tool, which bridges the gap between the immediacy of social media reports, and the accuracy of mainstream news media. Essentially, anyone can submit a story which will appear on the iReport website, and then CNN will do their journalistic thing and follow them up, mark legit stories as vetted, and use them in their online and broadcast news reports. You can see reports from Social Media Week here.
Facebook isn’t as useful for brands as they have been led to believe
I was gutted to miss a talk from Market Sentinel, a UK company that I work with. However, this blog post breaks down the results of a summer’s worth of research: Facebook ads don’t work for brands; Facebook fan pages don’t work for brands; Facebook apps should work for brands, but often don’t. Illuminating reading.
Social is great, but real life is better
Berlin is full of inspiring people doing amazing things in social, but we never get to see them! We have plans for a meetup of our own, but in the meantime the 4-Hour-Workweek Berlin group will act as our real-world support system. See you down there!
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Thanks so much for entering our contest, James! Apologies for not saying so earlier – I did get here to take a read, along with the other judges, but it’s been a frantic month being our last weeks of our Grantourismo trip, so I think I forgot to leave a message.
The entries were all so good this month, so thanks for contributing such a high quality post. At last – at long last – we’ve announced the winners of our January HomeAway Holiday-Rentals Grantourismo Travel Blogging competition. Details here: http://bit.ly/hYq2VB
Thanks again for your entry. We’re announcing the February contest details a bit later today – the final contest is going to be a very easy one! Please spread the word
No worries Lara, I’m not sore for losing out to any of those entries! Impressive.
I’ll keep my peeps out for the Feb contest!
Its that detail of the Bon Iver score that got me. I think you’ve nailed the way that big life changes can feel like you’re watching a film. I look forward to absorbing more of your blog
Thanks Emma – I had to cut some words to make the post eligible for entry in the competition, but I was determined not to lose that bit. Hope you enjoy the rest of Überlin, and I’ll check out your blog too. Cheers!
Mega writing skills
Ditto. Can’t believe I haven’t seen your blog before! Keep fighting the good fight – and writing the good write?
Thanks Eck! I’m trying… just ask Zoe!
aw james this is amazing stuff ..you are a true 21century poet!!!