Stockholm Shop Report: Acne

by Zoë Noble

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Our recent trip to Stockholm was a feast for the eyes, but it wasn’t just the scenery that was stunning, but also the flagship store of my current brand crush, Acne. For me, the fashion house embodies the Stockholm aesthetic of effortlessly cool minimalism, so it would have been a crime not to visit them in their hometown. The staff were super nice, super hot (damn you Swedes!) and even allowed me to take some photos to remember them by. In between my drooling and staring (at the collection, of course), I bagged myself two pairs of jeans and the most perfect leather jacket. Even better, because their prices are so much cheaper  in Sweden than in Germany or the UK, I was saving money! … At least that’s what I tell myself. Looking at their Spring Summer 2012 collection I think another trip to Stockholm might be in order as well, hooray!

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Click here to read all about our trip to Copenhagen and Stockholm.