What does Berlin SMELL like?
by James Glazebrook

“Phew, what’s that smell?”
“Oh that. It’s just James.”
While I’m used to hearing these words, pretty soon they won’t have the same negative connotations – because luxury fragrance brand Frau Tonis Parfum have invited us to create an überlin perfume!
We have no idea what we’re doing, so we hope it doesn’t end up like those episodes of The Apprentice when they develop a deodorant that ends up burning people’s skin off or something. As the “recipe” of our special scent will be available to buy (as long as we don’t burn down the lab) we thought it would be wise to do some market research. So here’s your chance to get involved with the R&D of a new, high-end, hopefully sweet-smelling brand.
EDIT: We’ve closed our survey after an enthusiastic, but not particularly fragrant, response. Below are the results:
[…] this before, and our idea to capture the fragrance of this fair Stadt evaporated when we found out what you think Berlin smells like! But even though I had to be asked to get rid of my cherry Hubba Bubba (so common!), we were soon […]
@ barbara, yes it was always also my berlin signature scent. the perfume can be called pumping iron, and steel workers would buy it…
The smell of iron and grease when nearing an U-Bahn station. It must be one of my favourite Berlin-odours. Not sure how nice it would smell on a person though…
Iron n’ Grease sounds like the name of something, but not a perfume!
A metal album?
My answers are always a bit different than the others. Different. Unique. Just like Berlin.