Portrait: Pauline Hoch, Our\/Berlin<\/a><\/h3>\nby Guest Blogger<\/span><\/h4>\n\n<\/p>\n
by Emma Robertson<\/a><\/strong><\/p>\n\u201cIs it too early to start drinking?\u201d I ask upon arrival at the Our\/Berlin<\/a> vodka distillery in Treptow. Luckily, Pauline Hoch, one-half of Paul Sanders, the marketing agency at the helm of Our\/Berlin, doesn\u2019t think so. Laughing, she fixes me a drink: their new tea-infused vodka, a splash of tonic, ice and a tendril of orange peel. \u201cWe were on an inspirational weekend with the team at a house in the countryside when the homeowner suggested we infuse the vodka with tea,\u201d Pauline explains, \u201cIt was genius. Then a\u00a0local tea company called Paper & Tea<\/a> got in touch with us unexpectedly, and we were able to collaborate. It was an effortless partnership.\u201d Such seems to be the way with Our\/Berlin vodka: they emphasise not only a sense of local camaraderie and community, but a simple, homegrown aesthetic that is the very essence of their brand.<\/em><\/p>\nOur\/Vodka got its start in Stockholm in 2013 when a group working with Pernod Ricard came up with the idea for a global brand with local roots. After looking in the nightclub and gastronomy industry in Berlin, the team met with the Paul Sanders Agency (run by Pauline and her partner Jon Sanders). The first of many effortless partnerships, I guess. With Berlin as its flagship city, the brand has since taken on Detroit, Amsterdam, London, and Seattle as its adoptive homes. Here, the brand has evolved from more than just a simple vodka manufacturer: the team hosts infusion workshops, dinner parties, cooking classes, art exhibitions, and happy hours. After a quick tour of the distillery\u2019s facilities, I sat down with Pauline to talk simplicity, science, space, and of course, vodka.<\/em><\/p>\n<\/p>\n
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by Emma Robertson<\/a><\/strong><\/p>\n \u201cIs it too early to start drinking?\u201d I ask upon arrival at the Our\/Berlin<\/a> vodka distillery in Treptow. Luckily, Pauline Hoch, one-half of Paul Sanders, the marketing agency at the helm of Our\/Berlin, doesn\u2019t think so. Laughing, she fixes me a drink: their new tea-infused vodka, a splash of tonic, ice and a tendril of orange peel. \u201cWe were on an inspirational weekend with the team at a house in the countryside when the homeowner suggested we infuse the vodka with tea,\u201d Pauline explains, \u201cIt was genius. Then a\u00a0local tea company called Paper & Tea<\/a> got in touch with us unexpectedly, and we were able to collaborate. It was an effortless partnership.\u201d Such seems to be the way with Our\/Berlin vodka: they emphasise not only a sense of local camaraderie and community, but a simple, homegrown aesthetic that is the very essence of their brand.<\/em><\/p>\n Our\/Vodka got its start in Stockholm in 2013 when a group working with Pernod Ricard came up with the idea for a global brand with local roots. After looking in the nightclub and gastronomy industry in Berlin, the team met with the Paul Sanders Agency (run by Pauline and her partner Jon Sanders). The first of many effortless partnerships, I guess. With Berlin as its flagship city, the brand has since taken on Detroit, Amsterdam, London, and Seattle as its adoptive homes. Here, the brand has evolved from more than just a simple vodka manufacturer: the team hosts infusion workshops, dinner parties, cooking classes, art exhibitions, and happy hours. After a quick tour of the distillery\u2019s facilities, I sat down with Pauline to talk simplicity, science, space, and of course, vodka.<\/em><\/p>\n <\/p>\n