{"id":3060,"date":"2021-04-14T06:52:13","date_gmt":"2021-04-14T06:52:13","guid":{"rendered":"https:\/\/uberlin.co.uk\/what-is-uberlin-uberlin\/"},"modified":"2021-04-14T06:52:13","modified_gmt":"2021-04-14T06:52:13","slug":"what-is-uberlin-uberlin","status":"publish","type":"post","link":"https:\/\/uberlin.co.uk\/what-is-uberlin-uberlin\/","title":{"rendered":"What is \u00fcberlin? – \u00fcberlin"},"content":{"rendered":"
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What is \u00fcberlin?<\/h3>\n

by James Glazebrook<\/span><\/h4>\n
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I recently read a great article by Travels of Adam, in which he talked about getting back to the basics of blogging<\/a>. It made me think about a fundamental and (for me) important question: what is \u00fcberlin?<\/p>\n

In short, \u00fcberlin is a blog, coworking space and photo studio<\/a>. The online part started when we arrived in Berlin four years ago, and the bricks and mortar followed last summer<\/a>. For the most part, it\u2019s just two of us – James and Zo\u00eb, a married couple who moved from London in search of a better life.<\/p>\n

But that\u2019s deceptively simple. For years now we have wrestled with an identity crisis, because, going into this, we never thought about what we were doing or what we stood for. We just wrote about our experiences, first privately, then for our friends and family, then for a growing audience who seemed to like what we were up to.<\/p>\n

As the blog grew, we were called to think more and more about what \u00fcberlin means<\/em>. As people interviewed us, as brands pitched us and we approached brands, as we weighed up the pros and cons of putting all our money into a real-life business, as we struggled to justify keeping this thing alive on top of very demanding day jobs\u2026 As we did all this, we were forced to do the one thing that we\u2019d avoided from the start: to define ourselves.<\/p>\n

So we had editorial meetings. A lot of them. We had circular arguments that ended with a single piece of paper and these words: \u201cIT\u2019S A BLOG\u201d. We struggled to decide: can we compete with other Berlin blogs run by bigger teams or people with more time? Do we even want to? Are we bloggers with a side-business, or a coworking space with a blog? So many questions!<\/p>\n

And what have we concluded?<\/p>\n

Mostly, that we\u2019re going to stop worrying about all of this. We run the blog, and the space, because we want to – and that\u2019s how it should be. The people who like us, just like us – our personality, our sense of humour, the fact that we say what we\u2019re thinking. That\u2019s why they read the blog, chat with us on Twitter<\/a> and Facebook<\/a>, and sign up to come work with us<\/a>. When we overthink what we\u2019re doing we risk losing everything that makes us, us.<\/p>\n

We\u2019ve also realised that \u00fcberlin is bigger than the both of us. The best part of running a coworking space is being surrounded by interesting people, and we think there\u2019s room for other personalities on the blog too. While the core of \u00fcberlin will still be Zo\u00eb and myself, we\u2019re happy to share the \u201cspotlight\u201d with writers, photographers and interview subjects who offer a different point of view on Berlin.<\/p>\n

This year, we\u2019ve purposefully avoided thinking up resolutions for ourselves. But if we were to set some loose goals for \u00fcberlin, they\u2019d be: do more, worry less, be ourselves and ask for help. If you like the idea of helping to shape the direction of one of Berlin\u2019s biggest English language blogs, or one of the city\u2019s smallest coworking spaces, just drop us an email at contact at uberlin dot co<\/a>. Let\u2019s make it up as we go along, together!<\/p>\n

\"\u00fcberlin<\/p>\n

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