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Social Media Week Berlin Highlights : uberlinuberlin

Social Media Week Berlin Highlights

by James Glazebrook

We may have been in Milan for much of Social Media Week, but I still made it down to a couple of thought-provoking sessions before we left. As with Hello Etsy the weekend before, the best thing about SMW was the chance to put faces to the URLs of our online buddies, including Travels of Adam, Nicole is the New Black, Yvonne from Just Travelous and Katja glamcanyon. When I wasn’t talking crap over a Club Mate, here’s what I learned:

Gamification is set to be The Next Big Thing

The keynote speech from Gabe Zichermann of gamification.co focused on the “process of using game concepts and mechanics to engage users”, particularly location-based gaming concepts. As a foursquare refugee, it was refreshing to hear an expert describe pure location-based gaming as “a total shitshell”. Also, as a social media consultant with automotive clients, it was interesting to hear about the games built into the dashboards of hybrid and battery electric cars like the Nissan Leaf, that give feedback to the driver about the vehicle’s performance.

Unfortunately, the below video is missing the fascinating round table discussion that took place immediately after, with Berlin-based social games developer wooga and the inspiring Willempje Vrins from figure running, the crazy Dutch folks who started drawing pictures on maps using existing running applications, then ended up building their own app. As with everything that co-opts a (historically) niche subculture and turns it to commercial gain, gamification has been criticised by videogames experts. Personally I disagree with Ian Bogost’s core argument that gamification is “marketing bullshit” because it is “used to conceal, to impress or to coerce”, as that is what marketing is supposed to do. That’s like 1976 punks bemoaning the fact that hair product commercials feature kids with fauxhawks. Accept it, move on.

Aaaanyway, watch Gabe’s speech for yourself and see what you think:

Keynote on Gamification – Gabe Zichermann – Social Media Week Berlin – Sept. 19, 2011 from SMWBerlin on Vimeo.

Everyone wants to be a Community Manager

It was fascinating to hear from the community management experts at Nokia Germany and Soundcloud, among others. Their discussion reinforced some basic principles (number of fans is less useful than activity and engagement) and revealed philosophical differences between those companies for whom their community is central to their mission and those that either treat social as a marketing channel and/or outsource it.

It was also interesting to hear about the number of people who want to get into community management (especially here in Berlin), to have some common illusions dispelled (no, it’s not just getting paid to tweet) and to learn about some unusual – but in retrospect, obvious – approaches to securing these jobs, like: join a community, and build your profile within it.

Job Title: Community Manager – Social Media Week Berlin 2011 (EN) from SMWBerlin on Vimeo.

Trendsmap is cool

This tool, that CNN uses to source stories, plots real-time Twitter trends on a map, according to the location from which they were posted. Check out what our fellow Berliners are talking about.
Trendsmap Berlin
iReport is also cool

iReport is CNN’s own tool, which bridges the gap between the immediacy of social media reports, and the accuracy of mainstream news media. Essentially, anyone can submit a story which will appear on the iReport website, and then CNN will do their journalistic thing and follow them up, mark legit stories as vetted, and use them in their online and broadcast news reports. You can see reports from Social Media Week here.

Facebook isn’t as useful for brands as they have been led to believe

I was gutted to miss a talk from Market Sentinel, a UK company that I work with. However, this blog post breaks down the results of a summer’s worth of research: Facebook ads don’t work for brands; Facebook fan pages don’t work for brands; Facebook apps should work for brands, but often don’t. Illuminating reading.

Social is great, but real life is better

Berlin is full of inspiring people doing amazing things in social, but we never get to see them! We have plans for a meetup of our own, but in the meantime the 4-Hour-Workweek Berlin group will act as our real-world support system. See you down there!

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2 Responses to “Social Media Week Berlin Highlights”

  1. Great summary. Love the Trendmap thing. I got side tracked on there for about 30 minutes and have made it a permanent fixture on my bookmarks bar.

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Music Montag: Dillon : überlinüberlin

Music Montag: Dillon

by James Glazebrook

BPitch Control’s Dillon is an artist about whom we know refreshingly little. While the singer-songwriter isn’t scared of fame, having – apparently – gained her first shows and the attention of Ellen Allien’s label with her own YouTube channel, she seems determined to communicate through her music rather than hype. As she recently tweeted: “I COULD START TELLING YOU STORIES NOW, BUT I WOULD RATHER SAVE THEM FOR WHEN WE MEET IN PERSON.”

What we do know: Dillon is based in Berlin, but with the real name Dominique Dillon de Byington, probably wasn’t born here. She plans to release her debut album, This Silence Kills, on the palendromic date of 11/11/11. DJ Koze likes her: “She sings comfortably imperfect and true. She has character.” We like her.

We think Dillon sounds like this: the whimsical naïveté and alt-folk weirdness of CocoRosie, plus the more straightforward pop sensibility of Lykke Li, with the post-club residual rushes of Glasser and Bodi Bill (see a video of Dillon covering Bodi’s “Willem” live). Album closer “Abrupt Clarity”, unfortunately not yet public, is essentially an update of Björk’s “Hyperballad”.

We know Dillon sounds like this: download “Thirteen ThirtyFive”, or listen to it below.

Dillon looks like this:

Dillon

To find out (a little) more about Dillon, visit dillon-music.com. Or wait to hear This Silence Kills, out on BPitch Control on November 11th, for yourself.

This article originally appeared on Bang Bang Berlin.

3 Responses to “Music Montag: Dillon”

  1. […] pretty incredible, with British bands Blur and the Pet Shop Boys joined by relative newcomers Savages and Dillon, as well as a huge contingent from Ed Banger Records and local heroes Ellen Allien […]

  2. Papa says:

    very strange style of music but i must admit it captivated me to listen all the way thro finding it very different to mainstream stuff but very nice and thoughtful to listen too.

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Graefekiez : überlinüberlin

Graefekiez

by James Glazebrook

We recently asked our Facebook fans what they wanted to see more of on the blog and the top answer so far (go vote!) has been “cool things to see and do in Berlin”. Now we don’t get out much, and if we do, we don’t stray from our Kiez – but that’s OK, because the area around Graefestrasse in Kreuzberg has everything we need (except for great coffee).

I decided that a niftybobs way of introducing you to the neighbourhood would be a personalised Google Map marked up with our highlights. As well as a dangerous number of eateries (I’m writing this with a gut-full of ice cream), there are bars, Hard Wax records (which I’m claiming even though its located over the canal), an expert tattooists and – what the what? – a licorice shop??!!

So have a click around Graefekiez. Let us know if we’ve missed anything, and why not make a map of your area? We’d love to get an insider’s view on other parts of Berlin. Ciao!

View Graefekiez in a larger map

11 Responses to “Graefekiez”

  1. […] music and fashion scenes, and living here as expats. We live in Kreuzberg’s beautiful Graefekiez, with our two cats Iggy and Otis, and our French Bulldog puppy, […]

  2. […] in Kreuzberg fetch more than 7€ a square metre these days (closer to 10€) and our beloved Graefekiez is now just as expensive than Bergmannkiez. However, neighbouring Neukölln is still cheap(ish), […]

  3. […] we can more than make up for enthusiasm, because I am *mad* for liquorice! And it turns out our Kiez is a veritable Lakritz lover’s paradise, what with the ice cream shop next door selling Eis […]

  4. konsum says:

    neue kaffebar, graefestrasse 7.

  5. leigh says:

    Oh goodness, you’re making me miss Berlin. So many little gems in that neighborhood!

  6. Well, good thing you left out the Creperie Manouche on Grimmstrasse… Doh!

    • James says:

      @yoram never been to Manouche – always queues out the door when we pass it. Is it that good, oder nein?

      • Moni says:

        ooh I am very familiar with Manouche… It IS always packed at weekends and sometimes you can wait ages for a crepe, it’s ridiculous. Try going on a weekday instead. The place itself is nice. Quality of food varies a lot depending who’s working that night, they always have new people.

        There’s another crepe place near Kotti, food there is prob better (was only there once, it was nice enough), but more expensive, and a lot quieter, more like an actual restaurant. Very different but very nice too. Let me look it up on qype… there you go:

        http://www.qype.co.uk/place/67686-Cafe-Restaurant-Creperie-Bretonne–Berlin

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About – überlin

uberlin coworking and photo studio 1

About us

We left London for Berlin in 2010, and have never looked back. Here, we found the creative freedom to follow our dreams, and the opportunity to leave our stamp on the city. We’ve benefited from the help of Berlin’s international community, and our goal is to pay this forward – by highlighting all the awesome things happening in the city, and supporting the talented people behind them. Meet the überlin family:

jamesüberlin’s wordsmith, James is a freelance writer and customer support dude. By day, he works for Basecamp, a company so passionate about remote working that they wrote a book about it, and he spends his spare time helping people move to Berlin and set up shop here.

ZoeZoë is a professional photographer and retoucher who has shot beautiful images for Harper’s Bazaar, Etsy and many more, on location across Europe and here in the überlin studio. Her latest project is When Olive Met, a blog inspired by canine companions and their stylish owners.

OliveOur little Frenchie Olive is the former Chief Happiness Officer at Factory, where she spread cheer throughout the resident startups. Berlin’s cutest office dog loves people, other pups, and is currently looking for laps to warm up. She’s also the star of When Olive Met.

überlin raw steel logo

About – überlin

uberlin coworking and photo studio 1

About us

We left London for Berlin in 2010, and have never looked back. Here, we found the creative freedom to follow our dreams, and the opportunity to leave our stamp on the city. We’ve benefited from the help of Berlin’s international community, and our goal is to pay this forward – by highlighting all the awesome things happening in the city, and supporting the talented people behind them. Meet the überlin family:

jamesüberlin’s wordsmith, James is a freelance writer and customer support dude. By day, he works for Basecamp, a company so passionate about remote working that they wrote a book about it, and he spends his spare time helping people move to Berlin and set up shop here.

ZoeZoë is a professional photographer and retoucher who has shot beautiful images for Harper’s Bazaar, Etsy and many more, on location across Europe and here in the überlin studio. Her latest project is When Olive Met, a blog inspired by canine companions and their stylish owners.

OliveOur little Frenchie Olive is the former Chief Happiness Officer at Factory, where she spread cheer throughout the resident startups. Berlin’s cutest office dog loves people, other pups, and is currently looking for laps to warm up. She’s also the star of When Olive Met.

überlin raw steel logo